Vice President, Business Development, Louisville Region, National Police Credit Union
A 25-plus year veteran of the Credit Union/financial services industry, Rob Windoffer serves as vice President, Business Development of National Police Credit Union. In his role, Rob oversees the operations of the Credit Union’s Regional Business Office in Louisville, KY, which serves the Louisville Metro area and surrounding states.
Rob brings extensive institutional knowledge and a distinct skill set to his role as Vice President of Business Development. Throughout his career, Rob has worked with or on behalf of dozens of Credit Unions across the country, representing billions in assets. His expertise ranges from external Sales and Marketing, to Risk Management, Credit Union Service Organization development, Lending and internal Sales Training.
Prior to joining National Police Credit Union, Rob was Founder and CEO of Windoffer & Associates, Inc. (W&A), a business-to-business consulting firm for the depository institution and commercial lending sectors. Working with Credit Union and co-op clients locally, nationally and regionally, the firm specialized in developing and executing measurable membership growth programs; indirect lending program expansions into new markets; improving cross-selling programs and training for internal teams; and utility program cost reduction and risk mitigation products and services. Additionally, W&A delivered member business lending program reviews and enhancements to credit union clients, as well as grew community development programs and managed partnership relationships between various non-profits and co-ops.
From 2004 to 2010, Rob served as Senior Business Consultant for Mid-States/Members United Corporate Federal Credit Union, Warrenville, IL. There, Rob met and began to work with the leadership team behind National Police Credit Union’s parent company, Chicago Patrolmen’s Federal Credit Union. This 14-year relationship played a significant role in the evolution of Rob’s new position with National Police Credit Union.
From 2000 to 2004, Rob served as a Sales Representative for A.G. Edwards, Willowbrook, IL, a national investment brokerage firm specializing in institutional clients. While there, Rob consistently met or exceeded monthly sales goals; sold fixed income investments to Corporate and Natural person Credit Unions; led internal teams providing specialized solutions when needed; offered ongoing educational and product training to clients and prospective clients; and coordinated activities with other client advisors such as CFOs and CPAs.
Rob’s desire to have a more direct daily impact on the lives of individual Credit Union members led to his recent acceptance of this new position with National Police Credit Union. “There’s nothing more rewarding than being able to see first-hand, on a daily basis, how one’s efforts have a positive effect on a Credit Union member.” Having grown up in the Southeastern part of the country, Rob is excited to return to that area, where he looks forward to being part of and contributing to his new community.
Rob is a graduate of Belmont University, where he received his Bachelor of Science in Business Administration. He is an Accredited Asset Management Specialist (AAMS), a distinction he received from the College of Financial Planning. He a founding member of the Foundation Board for the Helping Hand Center, Countryside, IL. His extensive volunteerism includes work with the Helping Hand Center, Countryside, IL; Café Agape, Hobart, IN; Greater Chicago Food Depository, Chicago, IL; and American Red Cross - Chicago Chapter. Rob actively participates in industry events, trade shows, and legislative activities.
National Police Credit Union is a marketing division of Chicago Patrolmen's Federal Credit Union, which has been serving the financial needs of Police Officers for eight decades, since 1938. National Police Credit Union is the first and only full-service financial institution created solely for Law Enforcement Officers and their families throughout the United States.